Archive for tag: web copywriter

Free: The Magic Word in Copy Writing

19 December, 2009 (22:50) | Uncategorized | By: Captain Social

There’s no doubt people like getting things at no cost. If you include the word free in your headline somewhere, it’s more likely to attract action. In fact, the most successful campaigns I’ve seen always had free sticking out boldly somewhere in the ad. There are some caveats to that however.
First, if you trick people [...]