Archive for tag: rob johnson cairns

Communicating a Service Offering in Cairns

31 January, 2010 (19:49) | Uncategorized | By: Captain Social

Because services are not touchable, marketing communications for services achieve more than promote services. Communications make services more tangible, and give prospects something firm to consider.
As a result, marketing communications for most services drag around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and beautifully for [...]