Archive for date: December 19th, 2009

Free: The Magic Word in Copy Writing

19 December, 2009 (22:50) | Uncategorized | By: Captain Social

There’s no doubt people like getting goods gratis. If you include the word free in your headline somewhere, it’s more likely to attraction attention. In truth, the most successful campaigns I’ve read always had free sticking out boldly somewhere in the ad. There are some caveats to that however.
First, if you deceive people into reading [...]