Archive for date: December 19th, 2009

Free: The Magic Word in Copy Writing

19 December, 2009 (22:50) | Uncategorized | By: Captain Social

There’s no doubt people like getting goods or services at no cost. If you include the word free in your headline somewhere, it’s more likely to attract action. In truth, the most successful ads I’ve seen always had free sticking out boldly somewhere in the ad. There are some important things to remember however.
First, if [...]