A man lived by the side of the road and sold hot dogs. He was hard of hearing, so he had no radio or computer. He had trouble with his eyes, so he read no newspapers, he didn’t watch television. He didn’t know much about the outside world, but he sold good hot dogs.
He put [...]
With the uncertain economic climate it make sense to investigate owning your own business.
Although running your own business can be very hard work, your future is very much in your hands. With the risks involved often go the rewards.
According to the ABS, in 2006 there were over 1.12 million small business in Australia employing a [...]
Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.
The USP, or unique selling proposition, formula was developed [...]
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