Archive for date: January 2nd, 2009

Validating Your Company’s Service Positioning

2 January, 2009 (22:14) | Uncategorized | By: Captain Social

Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your target market finds credible and appealing.
For example, one of our clients sells a wide range of bathrooms and home hardware to the public through shops. We wanted to find out what the [...]